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With world-class products, VinFast has won over the public opinions since its first launch. However, as a new brand in the automotive industry, VinFast still has to overcome challenges in building brand trust and identity.
In order to resolve the issues, marketing activities need to directly support the sales department and increase the number of purchased cars. Thereby, customers can observe the VinFast cars running in the real situation and experience firsthand any model they wish.
Work with partners to implement following activities:
The campaign introduced a new way to exchange cars, reducing the customer’s worries about changing from old cars to new ones in Hanoi, Vinh, HCM City, etc…
The campaign introduced the ‘Zero installment payments’ for the VinFast purchasers, which would greatly release their financial burden.
From June 4, 2020, Lux SA2.0 and Lux A2.0 of VinFast have both been extended the guarantee period from 3 years to 5 years. This policy not only helps VinFast to reduce worries and uncertainty of customers about these two first Vietnamese car models, but also affirms VinFast's superior service compared to other Japanese, American and Korean automotive brands with less than 3 years guarantee.
On July 28, 2020, VinFast launched a customer loyalty program, namely "Thousands of gifts" to show appreciation to their customers currently using VinFast cars. Customers who had bought Fadill or Lux cars were given the voucher to buy VinFast Lux cars with a discount of up to 120 million VND/car.
Taken place in Vinhomes’ residential areas & VinFast showrooms nationwide.
From May 8th, 2020, VinFast applies a breakthrough policy that has never appeared on the market called 'Exchange old for new, upgrade to luxury cars'.
With this program, customers can bring their used cars to exchange for high-class, quality and safe models under the VinFast brand. VinFast will support customers up to 50 million Vietnam dong when changing cars.
And for many sleepless nights to create the success of this project, thank you our beloved Light Chasers and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.