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Planning

Design

Campaign

Vincom Summer Sale

01
The Brief

Summer, one of the biggest sales seasons, is considered a golden time for all businesses to introduce their summer products and boost revenues.

Early summer is often to discount on previous Winter-Spring Collections to prepare for summer product promotions in the middle and late season. Customers are often willing to spend more money on luxury products or likely to buy more products in the summer due to the high travel demand.

Aiming to develop a promotional campaign as vigorous and successful as other countries like Singapore, Thailand, or Korea,…. Vincom created the "Red Sale Carnival" nationwide in 2020. It has been the first national stimulus program allowing the promotion discount of up to 100%, not on special holidays of the year, approved by the Minister of Industry and Trade of Vietnam.

Client:
Vincom

Industry:
Retail Real Estate

Time:
06.07.2019
02
Our Approach

SCOPE OF WORK

  • Build the integrated marketing plan 
  • Develop creative ideas
  • Organize the project's key activities (Key Visual – POSM, Trade Marketing, Event/Activation, Multi-channel communication, etc)
KEY ACTIVITES:

The discount of up to 100%

Viral clip: I will definitely get a divorce

Vincom Shopping Tour

I will definitely get a divorce.

 

Does marriage put an end to a couple's happiness?

When the happiness through the rose-colored glasses fades out due to busy and worrying life, marriage seems to destroy the love between two people. Small conflicts and quarrels cause them to be apart day by day.

However, 

It's undeniable that marriage brings a new simple happiness called family, and then, family brings love and solid spiritual supports to each other.

And for many sleepless nights to create the success of this project, thank you our beloved Light Chasers and friends.

Hashtags

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Campaign
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Thietke
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Ke Hoach
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Khuyen Mai
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Push Sale
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Design
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Trien Khai