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Vincom Center Landmark 81 is located at the podium of Landmark 81 tower, a new symbol of Vietnam. This place not only is a must-go entertainment place in HCMC; but also, a symbol of the national dream of reaching out and shining on the world map.
To spread this meaning, we developed the marketing campaign for LM81 based on the main idea ‘A New Symbol, A New Milestone’. Thereby, encouraging the young Vietnamese generation to pursue their dream and always strive for having equal footing with the greatest powers of five continents.
Representing the Vietnamese’s burning aspiration for modernity and prosperity, which now comes true, Landmark 81 is the symbol of:
Thus, Landmark 81 has inspired the next Vietnamese generations to continue the endless journey of reaching out and making their dreams come true.
“No one can force you to give up on your dreams, unless you allow yourself to do that.”
Landmark 81 Tower will inspire and motivate Vietnamese youngsters to keep pursuing their dreams and harboring ambitions. Landmark 81 - The Tower of Dreams.
Achievements after 2 days of publishing: 20,000 share and 2 million views.
Vincom Center Landmark 81 Grand Opening Campaign not only impressed customers but also created a new symbol of Ho Chi Minh City and brought many prestigious awards.
And for many sleepless nights to create the success of this project, thank you our beloved Light Chasers and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.