Black Friday is considered the biggest sales occasion in the retail industry, which attracts millions of consumers and is also enthusiastically responded to by Vietnamese people. Thus, the most important marketing mission is releasing new concepts to continuously capture the attention of consumers, especially in Hanoi and HCMC, and introduced those concepts to more consumers living in new Vincom's locations.

SCOPE OF WORK

• Build the integrated marketing plan 
• Develop creative ideas
• Organize the project's key activities (Key Visual – POSM, Trade Marketing, Event/Activation, Multi-channel communication, etc.

DỰ ÁN ĐIỂM NHẤN

• Black Friday 2017 
• Black Friday 2018  – Maze of special offers
• Black Friday 2019  – Black moon’s special offers

COMMUNICATION

• ‘What is the scariest thing with the female shopaholics?’ (2018)
• Viral Clip: ‘I will definitely get a divorce’ (2018)
• ‘Go on the red bus, hunt the crazy sale’ (2019)