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Campaign

VF e34’s Active Social Media Content

01
The Brief

Officially launching the first all-electric car in Vietnam, the VF e34, VinFast aims to open the era of smart mobility for Vietnamese people and to become a globally popularize electric car company.

In order to quickly reach potential customers as well as increase pre-order sales for VF e34, Facebook has been exploited by Aurora with many new content routes, 3D format materials and Interactive Videos presented for the first time among Automotive’s marketing in Vietnam.

MAIN OBJECTIVES:

  • Convey information about the VF e34 and answer customer inquiries
  • Increase the number of VF e34’s product pre-orders
  • Increase the number of interactions and comments for VinFast Vietnam’s fanpage.
Client:
VinFast

Industry:
Automotive

Time:
2021
02
Our Approach

Inspired by the non-stop moving strips of Light, VF e34's Facebook campaign is associated with the message "Light up the future of Vietnam".

This idea clearly demonstrates the element of "electrofication" and is consistent with the desire to always move towards the future, ready to change and innovate as in VinFast's manifesto - ”Boundless Together".

The content route on Facebook is built with a modern style, taking the moving light strips as the identity and unifying with the Future Blue color tone of the Brand. New interactive formats such as Video, Gif, 3D are proposed by Aurora to convey visuals more clearly and showcase unique features of the VF e34 to customers.

Regarding content, the Taglines and Core Content of each article are also created with rhymes, making it easier for customers to remember and feel more captivated in each article. At the same time, in addition to the basic content about product introduction, trending contents for events such as Mid-Autumn Festival, Vietnamese Women’s Day are also focused by Aurora to increase customer engagement.

KEY ACTIVITES:

Social Content

VF e34 – Vietnam’s First All Electric Car

03
The Results

With a record of more than 25,000 pre orders within just 4 months of implementation, the VF e34’s Social Campaign has proven its outstanding effectiveness in terms of sales, reach and order conversion rate. With this result, Aurora Vietnam is also honored to receive the Bronze award in the MMA Smarties competition for the most effective product launch campaign in 2021.

6
m
REACH
536
k
ENGAGEMENT

Awards

Hashtags