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Branding

Creative

Campaign

TVC Rebranding Hoa Phat Furniture

01
The Brief

TVC is an indispensable key communication product in the campaign Rebranding Hoa Phat Furniture with The One Furniture. This TVC needs to meet the following requirements at the same time:

  • TVC naturally conveys the transformation message from Hoa Phat Furniture brand to The One Furniture.
  • Vivid images, youthful colors, and new and modern forms of expression.
  • Ensure to bring the spirit of humor and fun of the previous Hoa Phat Furniture brand.

Aurora is pleased to contribute to conceptualizing and producing TVCs of the 60s, 45s, 30s, 20s, and 15s with the full version of iTVC.

Client:
Hoa Phat Furniture

Industry:
Furniture

Time:
01.2022
02
Our Approach

What if a Manager is willing to stand up and tell the General Boss about his desire to renovate office furniture to increase work productivity?

The TVC idea is about the conversation between the Manager and the General Boss in the form of Battle Rap about working condition, incorporating the desire to replace the old company's furniture to the modern and good quality The One Furniture, for comfortable working and getting ready to take the lead.

The Rap song has the chorus of the brand name "The One Furniture" repeated over and over to create a memory with the signature The One dance move.

KEY ACTIVITES:

Rap song composing & production

TVC production

TVC Rebranding The One Furniture

03
The Results

After being broadcast on TV and social networking platforms, TVC of campaign ‘Rebranding The One Furniture’ has received a positive response and excitement from the customers of Hoa Phat Furniture, partners, agents, and employees of the company. 

This TVC marked a turning point in the development of Hoa Phat Furniture company and the birth of The One Furniture - a brand ready to innovate to take the lead.

8
m
VIEWS
700
k
ENGAGEMENTS ON MEDIA

And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.

Hashtags

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Campaign
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Branding
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TVC
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Video
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Rebranding
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Nội Thất
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Nội Thất Hòa Phát
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Nội Thất The One
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Furniture