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TVC is an indispensable key communication product in the campaign Rebranding Hoa Phat Furniture with The One Furniture. This TVC needs to meet the following requirements at the same time:
Aurora is pleased to contribute to conceptualizing and producing TVCs of the 60s, 45s, 30s, 20s, and 15s with the full version of iTVC.
What if a Manager is willing to stand up and tell the General Boss about his desire to renovate office furniture to increase work productivity?
The TVC idea is about the conversation between the Manager and the General Boss in the form of Battle Rap about working condition, incorporating the desire to replace the old company's furniture to the modern and good quality The One Furniture, for comfortable working and getting ready to take the lead.
The Rap song has the chorus of the brand name "The One Furniture" repeated over and over to create a memory with the signature The One dance move.
After being broadcast on TV and social networking platforms, TVC of campaign ‘Rebranding The One Furniture’ has received a positive response and excitement from the customers of Hoa Phat Furniture, partners, agents, and employees of the company.
This TVC marked a turning point in the development of Hoa Phat Furniture company and the birth of The One Furniture - a brand ready to innovate to take the lead.
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.