TVC is an indispensable key communication product in the campaign Rebranding Hoa Phat Furniture with The One Furniture. This TVC needs to meet the following requirements at the same time:

• TVC naturally conveys the transformation message from Hoa Phat Furniture brand to The One Furniture.
• Vivid images, youthful colors, and new and modern forms of expression.
• Ensure to bring the spirit of humor and fun of the previous Hoa Phat Furniture brand.

Aurora is pleased to contribute to conceptualizing and producing TVCs of the 60s, 45s, 30s, 20s, and 15s with the full version of iTVC.

What if a Manager is willing to stand up and tell the General Boss about his desire to renovate office furniture to increase work productivity?

The TVC idea is about the conversation between the Manager and the General Boss in the form of Battle Rap about working condition, incorporating the desire to replace the old company's furniture to the modern and good quality The One Furniture, for comfortable working and getting ready to take the lead.

The Rap song has the chorus of the brand name "The One Furniture" repeated over and over to create a memory with the signature The One dance move.