Building a set of characters representing the Vincom campaign for the 2022 - 2023 Festive Season. Characters with outstanding personalities are associated with the brand's positioning, which is "Be motivated - Stay connected daily", as well as the concept  "60 Days of Fiesta” of the campaign.

The name of the squad was derived from the traditional values of Vietnamese people: 05 lucky gods represent wishes for good things: Phuc - Loc - Tho - Hy - Tai. The cat squad's names were inspired by “Ngu Phuc Lam Mon” (05 good things come to the door), then stylized into "Ngu Cat Lam Mall" with the meaning: 05 cats, 05 good things come to Vincom.

• "Ngu Cat Lam Mall" becomes a companion with Vincom customers throughout the festive season. The squad is applied in Social media publications as well as decorative publications.
• The “Happy Fest Meow” calendar and the Festive Stickers are used as Trade Promotion gifts to give thanks to customers who go shopping and enjoy the holidays at Vincom.