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Building a set of characters representing the Vincom campaign for the 2022 - 2023 Festive Season. Characters with outstanding personalities are associated with the brand's positioning, which is "Be motivated - Stay connected daily", as well as the concept "60 Days of Fiesta” of the campaign.
The name of the squad was derived from the traditional values of Vietnamese people: 05 lucky gods represent wishes for good things: Phuc - Loc - Tho - Hy - Tai. The cat squad's names were inspired by “Ngu Phuc Lam Mon” (05 good things come to the door), then stylized into "Ngu Cat Lam Mall" with the meaning: 05 cats, 05 good things come to Vincom.
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners, and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.