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Providing product information only through articles to customers in the digital age, especially with Gen Z - a young generation who loves to explore and is willing to experience new things, will only make them bored.
Therefore, with the VF e34, the challenge for Aurora is to propose ideas for Interactive Activities on Social platforms. The campaign will not only need to help VinFast increase the amount of interactions, but also needed to be skillfully integrated with outstanding features of the VF e34 to convince customers.
Changing the traditional approach, Aurora proposes to implement Minigame programs on Social platforms with different formats: Augmented Reality (AR), familiar interactive game series, etc.
With the Minigame “Going around Vietnam”, a race track throughout the provinces and cities of Vietnam was created with Augmented Reality (AR) technology. The player's face will be automatically be recognized, just tilt ones’ head to steer, avoid obstacles and gather quest items along the way. Information about VinFast products is cleverly integrated at every touch point in the game: from VinFast's product ecosystem (Through selection of moving vehicles) to existing promotions (Through bonus items and Banners on buildings in the game).
With the weekly Minigame series "Decoding Green Car - Getting Hot Gifts", customers will have more opportunities to test their knowledge of VF e34 through familiar game formats such as: Puzzle solving, Jigsaw puzzles, Maze. Connecting letters. Customers can attend continuously every week with many gifts of voucher card worth 200,000 VND for each lucky player.
Using a highly interactive approach like Minigame, customers can easily attend and learn about VF e34 product information. The communication effectiveness of the campaign has been shown through the huge interaction numbers as below:
And for many sleepless nights to create the success of this project, thank you our beloved Light Chasers and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.