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We wish you a day full of joy.
During 2021 – the year after social distancing period due to Covid-19, there seemed to be a lack of connection and joy with others around us.
Vincom’s goal during this epidemic was to provide visitors a joyful, uplifting and inspiring Chrismas holiday experience to connect everyone, while maintaining the lowest implementation costs possible.
Bear - an animal representing happiness and new beginnings full of energy after hibernation. Bears are loved by all: from adults to children, everyone loves the feeling of being embraced by a soft, warm, lovely teddy bear.
Inspired by bears, Aurora has built a set of characters called Happy Bears Squad for Vincom 2021 Christmas campaign, representing warm hugs and energetic new beginnings. In addition, Aurora proposed a cost-optimization strategy by building a set of character patterns for several activities: from shopping malls decoration, to offline interaction and online communication on social media.
This campaign’s Key Visual showed a happy family following Happy Bears Squad with the key message “Inspirational Festival – Connecting Love”, linking the world of Happy Bears Squad with visitors of shopping malls.
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.