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After nearly three decades of development with numerous impressive achievements, Hoa Phat Furniture decided to change its brand name to The One Furniture in January 2022. They aimed to bring a new, trendy, and meaningful brand image to catch up with globalization trend.
Aurora is honored to support Hoa Phat Furniture in this rebranding campaign with the following categories:
Based on various insights from the furniture industry research, as well as in-depth interviews with Hoa Phat Furniture's employees, partners and consumers, Aurora proposed a comprehensive marketing strategy with the big idea:
TAKE THE LEAD TOGETHER
Hoa Phat Furniture’s rebranding campaign into The One Furniture has received a lot of positive responses and feedbacks from the customers, partners, retailers and employees.
The transformation in brand’s name is a big challenge as Vietnamese is familiar with Hoa Phat Furniture. However, it's also an opportunity for The One Furniture to grow stronger, more globalized and maintains their leading position in Vietnam Furniture Industry.
The One Furniture - Ready to take the lead.
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.