The development of technologies has led to significant improvements in our modern lives; however, it has also drawn up various negative consequences for the environment like the melting of the polar ice caps, global warming, or air pollution. Vincom's Christmas campaign 2019 was not simply to celebrate the festive season yet was required to catch the global green marketing trend and encourage people to protect the Earth - the common home of all living species

Continuing the story of the Hope reindeer in 2018 along with catching the global go-green trend, the 2019 campaign made a hit when using different cartoon characters built in the appearance of endangered species.

Each Vincom mall represented a land that is facing environmental hazards

• The pine forest's dance
• The ocean's rhythm
• The Arctic's choir

The campaign was especially highlighted with the 600-square-meter decoration area and the 30-meter Christmas tree at Royal City.