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Get into the Christmas Spirit

01
The Brief

The development of technologies has led to significant improvements in our modern lives; however, it has also drawn up various negative consequences for the environment like the melting of the polar ice caps, global warming, or air pollution. Vincom's Christmas campaign 2019 was not simply to celebrate the festive season yet was required to catch the global green marketing trend and encourage people to protect the Earth - the common home of all living species

Client:
Vincom

Industry:
Retail Real Estate

Time:
2019
02
Our Approach

Continuing the story of the Hope reindeer in 2018 along with catching the global go-green trend, the 2019 campaign made a hit when using different cartoon characters built in the appearance of endangered species.

Each Vincom mall represented a land that is facing environmental hazards

  • The pine forest's dance
  • The ocean's rhythm
  • The Arctic's choir

The campaign was especially highlighted with the 600-square-meter decoration area and the 30-meter Christmas tree at Royal City.

KEY ACTIVITES:

Music Video ‘Christmas Harmony’ – Singer Min

Light up the Christmas tree with singers Min and Erik

Creative classes and unique Spark AR effects

Exchange bills to receive Christmas giftset

Christmas Harmony

 

A Christmas song composed by the musician Khac Hung and performed by the singer Min to bring merry and peaceful Christmas wishes to all people. 

The song has been recorded as the most-viewed Vietnamese Christmas song on Youtube so far.

03
The Results

Not only conveying a meaningful message about environmental protection, this campaign also made a hit on the media for Vincom:

75
m
REACH
5
m
ENGAGEMENT

And for many sleepless nights to create the success of this project, thank you our beloved Light Chasers and friends.

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