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Branding
Planning
Design
Creative
Campaign
As Vietnam's leading retail reals estate company, Vincom's Christmas campaign 2018 was required to acquire and connect the insights of diverse target customers, from the young to the family groups.
Reviving the tradition of kissing under the sprigs of the mistletoe for eternal love, the Christmas campaign 2018 was built on the main idea of ‘Timeless happiness’ to highlight the meanings of love, family, and friend reunions. This campaign encouraged customers to express their love and enjoy the brightly lit space with colourful Christmas trees, beautiful angels, and impressive light shows in Vincom together.
‘Santa Claus always gives everyone gifts, but who will give one for him?’
Revolving around this question, Aurora had built the Christmas campaign based on the Hope reindeer's journey through magical lands to bring the best gift to Santa. Along with the adventures, Hope also realized the deep meanings of each happy moment that happened in his life.
Each Vincom mall represented one wonderful Christmas land that Hope came by:
Let's follow Hope reindeer on the journey to bring the best gifts to Santa. Throughout the journey, Hope has explored the beauty of magical lands and met various lovely friends. Can Hope give the gifts to Santa before the Christmas bells ring?
The most beautiful gift is created from your care and love for all the people around you. Take a minute to slow down, and enjoy the meaningful Christmas story with Hope reindeer.
Not only strongly supporting business activities, conveying meaningful messages about the value of time and happy moments with loved ones, the campaign also made a hit on the media for Vincom:
And for many sleepless nights to create the success of this project, thank you our beloved Light Chasers and friends.
We have received your message and will get back to you shortly. We wish you a day full of joy.
