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Branding

Design

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60 Days of Fiesta

01
The Brief

Conceptualize and produce Key Visuals - “KV” for 03 campaigns during the Holiday Season, creating a connection between 03 KVs and expressing the jubilant and vibrant spirit of the concept “60 DAYS OF FIESTA” - An endless series of musical parties, lasting up to 60 days.

Client:
Vincom

Industry:
Retail Real Estate

Time:
2022
02
Our Approach
  • Black Friday: Meowrathon Black Friday (The hurry on the sales track, led by Festive Meow with a billowing bill)
  • Christmas: Christmas Dance - Meowlody Festival (Happy Christmas dance under the brilliant Christmas tree and Festive Meow drives a car full of presents)
  • Lunar New Year: Happy New Year - Year of the Cat (Festive Meow beats the drum to open the festival, the Ngu Cat Lam Mall cat team happily collects lucky money, and behind is a family and a couple going on a spring trip)
KEY ACTIVITES:

Key Visual

And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners, and friends.

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