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The Big Picture of Marketing Trends in the first half of 2022

The COVID-19 pandemic has struck a hard blow to all brands worldwide and caused significant changes in customer behavior. According to Nielsen statistics, if brands continue to follow the mass approaches, such as ‘one-size-fits-all’, without adapting to Post-Pandemic Trends, their yearly income might drop by 11%. (Source: Nielsen – Era of adaptation Annual Report 2021)

Aware of this issue, Aurora has researched various outstanding campaigns in Vietnam and the world to publish the Overview Report of The Big Picture of Marketing in the first half of 2022. We hope this report will support brands to catch up with the changes and identify Marketing trends that will continue to evolve and become more in tune with client emotions.

Let’s find out 5 key marketing trends in the first half of 2022 with us: 

Marketing Trend 01: Brands’ personification and collaboration to dig deeper into customers’ emotions

 

In January 2022, M&M gave a makeover to their Mascot to be more gender-neutral and emotional to portray a "more dynamic, progressive” world. In this new Mascot set, M&M demonstrates its awareness of Gen Z's fear, anxiety, and freedom.

👉🏻 Wanna explore how we apply this Marketing trend in our projects? Click Here.

Case study: M&M’s 3D Mascot set with diverse appearances (January 2022)

 

Marketing Trend 02: Guerilla Marketing – Low cost yet still viral campaigns

 

To show the 'Made to Chill' features, Coors Light has put on a new white coating to all roofs instead of black, decreasing their temperature by up to 50 degrees. With their unique typography paintwork, these billboards remind us that there are many ways to chill out our living spaces while also protecting the environment economically and sustainably.

👉🏻 Wanna explore how we apply this Marketing trend in our projects? Click Here.

Case study: Chillboards - The first rooftop billboards (April 2022)

 

Marketing Trend 03: The rise of short-form videos

 

Rather than advertising during traditional golden hour, Vua Nem creates a 15s Contextual Bumper "late night" series of videos (from 10 p.m to 2 a.m) for different audiences (stream viewers, music listeners, movie viewers,...) to cleverly "seduce" them to Vua Nem.

👉🏻 Wanna explore how we apply this Marketing trend in our projects? Click Here.

Case study: Contextual Bumper ads - Personalize every moment (April 2022)

 

Marketing Trend 04: The growing popularity of 3D applications in Marketing campaigns

 

TAP TAP launches the virtual event "Bao VUI Town" in an innovative and entertaining approach, utilizing 3D interactive technology to allow users to have fun and enjoy the "happy" energy after the barriers of social distance.

👉🏻 Wanna explore how we apply this Marketing trend in our projects? Click Here.

Case study: TAP TAP's 3D Virtual Interactive events (January 2022)

 

Marketing Trend 05: Brands' engagement in Spiritual Campaigns

 

Youtube has launched the "Tarot with Youtube" Landing Page to allow you to hear the messages from the universe with well-known Tarot Readers including Vanessa Somuayina, Lavendaire, and Ediyasmr.

When you visit "Tarot with Youtube", you can receive messages about Love, Health, and Luck, as well as witty and incredibly engaging personalized interactions.

👉🏻 Wanna explore how we apply this Marketing trend in our projects? Click Here.

Case study: Tarot with YouTube - Understanding and experiencing with Gen Z (May 2022)

 

Summary 

 

The first half of 2022 still witnessed a major outbreak of Covid-19, which hinders brands from executing their marketing activities. However, with the support from new marketing technologies, and video and image formats, brands have still paved the way for connecting with customers and developing various outstanding campaigns. 

 

👉🏻 Full report: En | Vi

 

To explore more marketing trends and how Aurora applied those in our campaigns, please visit our showcases here. We believe that a coffee chat can illuminate many amazing ideas for your brand, let's go grab a coffee with us: [email protected]

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