In the Workshop "The Marketing Hustlers" held by Z Marketer on February 26, Ms. Pham Thai Ha and Mr. Quach Tuan Anh - two Founders of Aurora had practical sharing about the approach and process. deploying a Marketing Case after many years of working.

In the first part of the conversation, the two brothers and sisters clarified the roles of the Agency and the Client and the types of projects so that you have a better view of the industry. From there, you can find the field you love and suitable for you.

With the support of technology (Ai, Chat GPT, Mid Journey), the future of the advertising communication industry will face a big change; requires personnel in the industry to find more optimal methods in terms of process and speed to meet the requirements.

The most shared topic in the Workshop was "The Light Journey" method - Aurora's creative approach and specific process when receiving a new topic: "People often think that to get from A to B, The straight line is the fastest way. But in fact, the fastest path is the most suitable and effective path for me.”

When asked how to overcome self-doubt and challenges in the career process from students, Ms. Ha reminded that:

Many people think that they have to find something they love before they can start working, in fact, they need to learn long enough, deep enough to build love in every job no matter what position they work in.
Keep yourself curious, and eager - Keep the child in each of us alive. That is also the beauty of the industry.
Don't compare with anyone, compare only with yesterday's self. Building good habits and taking small steps every day, whoever is persistent enough will be the one to go the farthest way.

Aurora hopes that the Workshop has helped students have more creative approaches and motivation to pursue Marketing.