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Not only organizing exclusive Workshops with creative "masters" in the advertising industry, Aurora also has professional training sessions with the desire to be able to keep up with trends, especially on social networking platforms. favored by many users.

Let's discover the valuable information that has been selected by Light Chaser in reports from Tiktok, Google, Instagram!

REPORT 01: Tiktok Report 2023 “A new era of confidence” - 03 main trends dominating Tik Tok 2023

The publication “What's next 2023 - Tiktok Annual Global Trend Forecast” is designed to help Marketers understand how user wants and needs will change during the year and what that means for them. Marketing strategies (in and out of the platform).

👉🏻 TikTok Trend 01: Actionable Entertainment (Action-oriented entertainment content)

On Tik Tok, selected content is displayed based on the content that viewers find entertaining, including their attention and trust. Viewers trust and listen to content coming from Content Creators that are relevant to viewers (who have common ground in terms of backgrounds, hairstyles, etc.) or Creators who have expertise in their field.

Implementation directions:

Direction 1: "Show, don't tell"

• Share stories, journeys, show viewers real experiences, express opinions instead of just focusing on selling.
• Famous hashtags: #Storytime, #POV

Direction 02: "Detective" Tik Tok

• Many Tik Tok viewers expect content that "reveals the truth", "discloses information", etc., which helps to increase trust between users and Content Creator.
• Popular hashtags: #ExpectationVsReality, #FactorCap

Direction 03: Customer-to-Creator Pipeline (Turn customers into content creators)

• Brands should leverage content from Content Creators who are fans (subscribers, followers, viewers, ...) of the channel.
• Popular hashtags: #Tiktokmademebuyit #Musthavess

👉🏻 TikTok Trends 02: Making Space for Joy (Fun, funny, valuable content)

Besides funny, fun content, users also tend to search for ways to balance their lives, take care of themselves and learn about what really makes them passionate and happy.

Implementation directions:

Direction 01: “The Memeing of Life” (When humorous content reigns)

• Humor is the "common language" on Tik Tok to help people connect more. In particular, popular and amusing memes and sounds are the form used by many Content Creators on this platform.
• Popular hashtags: #CornKid, #TeenageDirtBag

Direction 02: Wellbeing Your Way (To make life easier)

• Users share daily life hacks and tips, from skin care tips to scholarship advice, to how to live as a freelancer instead of the 9-5 (9am to 5pm) life.
• Popular hashtags: #InnerChild, #HotGirlWalk

Direction 03: Little Luxe (Encourage users to reward themselves)

• Creators pampering themselves with small self-rewarding gifts such as scented candles, mud masks, massages, etc. are also very popular content on Tik Tok.
• Popular hashtags: #Treatyourself, #Unwindwithme

👉🏻 TikTok Trend 03: "Community - Built Ideas" trend (Content for the community)

Content is geared towards a specific community of people who share the same passions, interests, jobs, etc. And inspires people to make changes in their lives.  

Implementation directions:

Direction 01: Ask Tik Tok (Ask and search on Tik Tok)

• Users gradually switch from previous social networking platforms to Tik Tok in search of clearer, unique and more accurate answers.
• Popular hashtags: #EduTok, #TikTokmademetryit

Direction 02: Destination: Growth (Development of self, work,...)

• The active support from the communities on Tik Tok helps users understand that, instead of relying on popular solutions, there are countless possibilities to achieve success on their own.
• Popular hashtags: #GrowthMindset, #Advice

Direction 03: Bestie Behaviour (Best friend with useful advice)

• Content Creators create content about themselves in their journeys to shopping, learning, working, and more. This accessible, relevant content keeps viewers motivated to follow and guide their behavior.
• Popular hashtags: #ShopWithMe, #ComeWithMe

Summary: 03 main trends of Tik Tok in 2023 are Actionable Entertainment, Making Space for Joy and Community - built ideals

👉🏻 Read Part 02 - Analysis of Instagram's 2023 Trend Report Here

👉🏻 Read Part 03 - Analysis of Google's 2023 Trend Report Here