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Not only organizing exclusive Workshops with creative "masters" in the advertising industry, Aurora also has professional training sessions with the desire to be able to keep up with trends, especially on social networking platforms. favored by many users.
Let's discover the valuable information that has been selected by Light Chaser in reports from Tiktok, Google, Instagram!
REPORT 02: Instagram Trend Report 2023 - 09 major trends on Instagram
Instagram has published its 2023 Trends Report to predict the top trends that will continue to grow next year for Gen Z users, based on detailed usage data, statistics survey…
Sustainability is an important issue for Gen Z. As concerns about climate change grow, DIY clothing offers a sustainable alternative to fast fashion.
According to Instagram, more than half of Gen Z said they plan to make their own clothes by 2023.
👉🏻 Instagram Trends 02: Action - Towards the community
In 2023, many members of Gen Z will use their personal budgets to support causes and communities. The views and activities towards fairness and equality in the community will be encouraged and spread on the media and social networks.
👉🏻 Instagram Trend 03: Beauty expresses itself
Beauty will be a form of self-expression this coming year. Many Gen Z consumers will present an image as a fashion or beauty expert to assert themselves on social networks.
In addition, with the effects of climate change, two-thirds of Gen Z shoppers plan to buy skin care or beauty products to combat extreme weather, especially the sun. God.
👉🏻 Instagram Trends 04: Virtual Influencer Trends and Metaverse
The trend of virtual influencers and using Avatar in the Metaverse is predicted to be more explosive next year. Virtual Influencers provide real inspiration.
More than half of Gen Z social media users plan to get fashion or beauty inspiration from influencers by 2023.
Source: Advertising Vietnam
👉 Instagram Trends 05: Financial investment
Nearly two-thirds of Gen Z plan to use social media to make money by 2023.
64% of Gen Z social media users plan to monetize a project this year.
Over 85% of Gen Z plan to learn a new skill by 2023.
A quarter of teens using social media want to improve their financial skills.
While a significant portion of Gen Z hopes to make money on Instagram, nearly half of creators say they make content to express themselves and satisfy their passions.
👉🏻 Instagram Trend 06: Discovering culture through food
68% of Gen Z social media users will continue or want to try a certain food after their online experiences. Through popular food creators and content, Gen Z uses Instagram as a tool to help them discover cultures around the world.
👉 Instagram Trend 07: The need for interaction
Nearly a third of Gen Z users expect an in-person, interactive experience with their favorite celebrity. Not only that, this generation also expects the appearance of influencers, KOLs, on new media channels and platforms.
Example: Over 40% of Gen Z followers want to listen to podcasts from the creators they love.
👉🏻 Instagram Trends 08: Music Wave
Covered music events are a favorite among Gen Z users. 68% of Gen Z social media users plan to attend or want to attend mass music events with celebrity appearances.
👉🏻 Instagram Trends 09: Dating Profile
The report shows that Gen Z users often use DMs (Direct Messages) to get to know more instead of Swipe on dating apps. They treat Instagram like a new dating app and use Memes as a way to start a conversation with someone they just met for the first time. They appreciate their understanding of astrology as well as spiritual matters.
Summary
9 trends that will dominate Instagram in 2023: Sustainable fashion; Action for the community; Beauty expresses itself; Virtual Influencer Trends and Metaverse; Financial Investment, Interactive Demand, Cultural Discovery through Food, Music Wave and Dating Profile.
👉🏻 Read Part 01 - TikTok Trend Report 2023 Analysis Here
👉🏻 Read Part 03 - Analysis of Google's 2023 Trend Report Here
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