Birthdays are an opportunity for brands to affirm their position and honor their strong development. This event is sometimes even more invested than an IMC campaign, with a series of highlight activities and unique incentives for customers.

In the midst of familiar ways such as launching promotional codes, great gifts, etc., how to make the brand choose for itself a new direction, honoring its personal color?

👉🏻 Join Aurora to discover outstanding creative birthday campaigns in Vietnam and the world in many different categories. Who knows, from here, marketers will come up with more unexpected million-dollar ideas?

Trend 01: A historical story that asserts its position

With long-standing brands, the history of formation and development are considered USPs that speak of prestige and sustainability.

• Sberbank celebrates its 175th birthday with a Light Mapping performance. With the combination of Sound - Light - Art, each vivid frame of Sberbank's history appears before their eyes, bringing pride and overwhelming emotions to customers.
• Taking a part to refer to the whole is a common metonymy in creativity. Coca-Cola has fully exploited this method by telling the 100-year story of the legendary glass bottle. The unique feature of the campaign is the implementation period of up to 1 year! Enough to see the investment scale and pride of Coca-Cola with dozens of large and small Creative Assets covering everywhere!
• How to tell the story of 200 years of history in an interesting and entertaining way in just 5 minutes? It's a tough brief, but BNP Paribas proves anything is possible with a clever Creative Idea: Build a Website with an interactive message board format, personalized to each person's needs and reading preferences.

👉🏻 For a deeper understanding of the above activities, visit the Birthday Creative Trends Report Here.

Trend 02: Community-oriented birthdays with CSR activities

CSR activities are how the brand cleverly honors its role, affirming its companionship with the sustainable development of the community, thereby increasing customers' love for the brand.

• TBC Ornaments "digitizes" the indigenous heritage on its Website to honor the beauty of the country's culture and attract the attention of young people in the face of the wave of foreign culture.
• Without cheering or celebrating, Generali marked the 10th anniversary with a touching short film with the main message: "Relying on each other for a happy life". Generali uses the strategy of "winning" the hearts of consumers with simple and humane stories, thereby deftly affirming the role of the brand: 10 years and more, will always stand with customers.

👉🏻 For a deeper understanding of the above activities, visit the Birthday Creative Trends Report Here.

Trend 03: Celebrate your birthday with a personalization strategy

Birthdays are an occasion for brands to talk about themselves, but HSBC, Baemin, Tiki, or Oreo all choose to talk about customers with personalized messages.

• HSBC lets its employees tell their inspirational stories and growth journey here. By looking at HSBC from the POV of 5 employees - in 05 different countries, customers both have empathy and see the good values of HSBC.
• Baemin is a brand that has stormed the advertising market with an extremely sincere and lovely birthday message: Handwritten thank you wishes for customers - personalized for each audience on each other platform. together. Customers are extremely excited and "melted" with Baemin's unique and lovely advertisement.

👉🏻 As for Tiki and Oreo, how have they implemented their personalization strategy for their birthdays? Find out more details Here.

Trend 04: Grand Promotion – A huge promotion with unique rules

• To celebrate the 80th anniversary of the "national" fried chicken, KFC has launched a limited edition fashion gift with fashion designer Karl Lagerfeld. Inspired by the design of KFC's Big Box of Chicken Balls, the two brands co-launched a fashion handbag collection, bringing a vivid visually as if customers were carrying a box of fried chicken everywhere.
• Lazada is a prime example of a vibrant birthday party with huge, overwhelming, and impressive prizes. In honor of 10 years of presence in the market, Lazada has created an unprecedented Grand Promotion, demonstrating its tolerance to play through: Huge Prizes, Big Concert, Utilizing virtual technology, .. and thousands of traditional tactics and other large and small channels covering all fronts.

👉🏻 To see the detailed content of the above case study, immediately visit the Creative Birthday Trends version Here!

The Creative Birthday Trend Suggestion is based on prominent birthday campaigns in Vietnam and around the world in various categories. With the above suggestions, Aurora hopes to help brands lead the trends and build outstanding birthday campaigns in the market.

To see more of how Aurora innovates and applies the latest Marketing trends, visit the campaigns we've done here. A coffee session can be the start of many great ideas, book an appointment with us at: [email protected].