Favored for its entertainment and diverse experiences, the world leisure tourism trend is prevalent globally and will soon land in Vietnam.

So what do we need to do to increase the attractiveness of these already very potential amusement parks and theme parks?

To answer the above question, Aurora made the world's leading Theme Park Creative Trends Suggestion. Here, brands can check out Creative Strategy Hints on how to build experiences and produce media for this topic.
👉🏻  Let's explore in detail 03 Creative Trends of Theme Park Here.

Brand 01: Disneyland

Welcome to Disney Land! Referring to amusement parks, Disney Land will be the first brand that comes to mind. So how does Disney communicate itself to the world?

• About the amusement park experience: Disney focuses on 3 main pillars: Personalization with technology – Moments of “heartwarming” – Brilliant performances in the evening.

• About the way of communicating: The Mouse family is loyal to the message "Make every dream come true" and attracts customers with a series of real experiences.

👉🏻For a deeper understanding of the above conclusions, check out the details Here.

Brand 02: Lotte World

• Lotte World is the leading amusement park in Korea with the main strength of Virtual Technology. With modern technology, Lotte elevates the amusement park experience into a journey to explore the VR virtual world in real space with the highlight of a giant castle.

• Especially on media platforms, Lotte optimizes every camera angle and footage on images and videos to bring a clear, multi-dimensional experience to customers about Lotte Park.

👉🏻 Access to Creative Suggestions to read more about Lotte's outstanding cases Here.

Brand 03: Universal Studios

Besides being a famous film studio, Universal Studio is also known as a large-scale entertainment complex in Singapore and Beijing. 

As a "late birth" brand compared to other big boys, Universal's differentiating strategy is divided into two core directions.

• About the experience: Personalize according to the Theme Concept – WOW moments with the appearance of Hollywood stars.

• About the way of communicating: Build the "Tour guide, Ask & Answer" series into a digital show that is both entertaining and contains useful information for customers to easily accept.

👉🏻 The above sections are a brief summary of the contents of the Report. To see the illustrated cases and detailed analysis, download the Theme Park Trending Ideas Right Here!

Summary

The Entertainment Trends Report aims to give the brand creative suggestions for experience and communication for the Theme Park theme. Aurora believes that uniqueness and difference will be the key to helping businesses stand out, and deeply connect with customers' emotions.

To explore more marketing trends and how Aurora applied those in our campaigns, please visit our showcases here. We believe that a coffee chat can illuminate many amazing ideas for your brand, let's go grab a coffee with us: [email protected].